Simon Matty of MLA gave a talk about the concept of Public Value at the NCA event. The impression he gave was that it is now being seen as increasingly important to get the public to speak on behalf of service providers about the value they attach to organisations such as archives, libraries and museums. This seems to represent a move away from measuring the number of visitors and towards trying to demonstrate the quality of the users’ experience.
Simon noted that 6.2% of adults (according to the Taking Part survey undertaken by the Department of Culture, Media and Sport) have visited an archive. We thought this was actually quite a high figure, although as Rebecca Simor of the BBC pointed out, it doesn’t include any measure of online use, which is something that interests us particularly.